I found "Back to Church Sunday" campaign online and it sounds like a neat way to encourage people who want to get back to services to do so in a welcomed, supported way. I don't know what to make of it though, as there are so many in my town within walking distance but a search with my zip code and a 5-mile radius netted just one listing as participating in the campaign.This national day is just a month away. Maybe it's too much gimmick? Maybe all the groups around here have a different approach? I'd certainly hope they're not all "closed" clubs. It seems numbers are down and congregations are holding joint services or sharing space. I would like to see more unity among believers, and a renewal to the commitment to live our lives in such a way that the love is unmistakable.
The thing is, there's something not quite "right" when a single woman isn't afraid to walk into a bar for dinner by herself but can't seem to bring herself to walk into Sunday service at a nearby church alone. It's a marketing strategy like anything else: You have to draw in the people, and you have to reach them first to draw them in. What is your organization (any kind) doing to make people want to be part of it? What do you do to keep them once they're there? Are they growing? Are they bearing "fruit?" (How do they help the organization?)
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